PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ -- What happens when a persistent Pigeon, best-friends Elephant & Piggie, and Hanna Andersson's timeless design unite? Pure bedtime magic! Hanna Andersson, the beloved children's apparel and pajama brand known for its heirloom-quality designs, has partnered with Hidden Pigeon Company (HPC), the company co-founded by #1 New York Timesbestselling author and illustrator Mo Willems, to bring families this first-of-its-kind collaboration. The debut Elephant & Piggie x Hanna Andersson Collection, via a deal secured by HPC's global licensing agent, Retail Monster, is now available.

The limited-edition line features Willems's iconic characters—The Pigeon and Elephant & Piggie—in playful designs on short john and long john pajamas and graphic tees. Perfect for bedtime, story time or any time, the collection brings Willems's "serious silliness" to life in irresistible new ways. Each piece captures the fun, whimsy, and creativity that define Willems's world. Parents will love the durability and softness of these pieces, while kids can delight in sporting their favorite characters.

"We are so excited to partner with Hanna Andersson on this beautiful range of comfy and fun pajamas and tees featuring The Pigeon and Elephant & Piggie," said Tori Cook, SVP of Franchise Management and Consumer Products at HPC. "We are big fans of Hanna Andersson's commitment to superior quality and design, and these standout offerings will help kids cozy up and settle down in style as they read their favorite Mo Willems books."

"We are always on the lookout for stories and moments that light up our kids' lives," said Kara Carter, Chief Product Officer at Hanna Andersson. "Mo Willems's books and playful characters do just that. They are favorites in so many of our households, and we've seen firsthand how much these books mean to our own families. We're thrilled to give parents and kids another way to celebrate and share in the joy these stories bring through this special collaboration."

Known for its premium fabrication, Hanna Andersson's high standards are seen and felt throughout the collection. The Pigeon pops in bright blues using OEKO-TEX^® STANDARD 100 certified fabric and dyes, while Elephant & Piggie playfully parade across soft, certified organic cotton tees and pajamas meeting Global Organic Textile Standards.

The Elephant & Piggie x Hanna Andersson Collection is available now at https://www.hannaandersson.com/characters-elephant-piggie/.

‍