Retail Monster will develop a new licensing and merchandising program to support Hidden Pigeon as it extends the reach of Mo Willems’ character brands.

Hidden Pigeon Company, the new multi-platform kids content company that is extending the reach of award-winning illustrator Mo Willems’ character brands, has appointed as its global licensing agent. Retail Monster will develop a full licensing and merchandising programme for Mo’s popular character brands such as Elephant & Piggie, The Pigeon and Knuffle Bunny, among others.

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“We are delighted to join forces with the team at Retail Monster, who are well-respected, long-time experts in the entertainment licensing and retail arenas,” said Karen Miller, CEO of Hidden Pigeon Company. “Our primary goal at HPC is to expand the world of Mo’s book-based character brands far beyond the printed page and give kids and former kids more ways to enjoy and interact with them. Partnering with Retail Monster enables us to tap into its expertise with top IP and best-in-class licensing partners to help us open doors to many exciting new opportunities for these standout brands.”

“HPC has an incredible portfolio of brands and we’re excited to be working together to bring Mo Willems’ characters to life with strategically-focused licensing programs that will appeal to a worldwide audience,” said Michael Connolly, founder and CEO of Retail Monster. “Mo Willems’ fan base is large and growing, and we’re eager to help further that expansion.”

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Retail Monster is currently in discussions with potential licensing partners across a range of key categories, and new partnership announcements are expected soon.

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