Let playtime begin!

YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.

The Russian-American brothers (who launched their presence in 2018, posting videos across 16 channels that are translated into 18 languages) tell PEOPLE about their excitement to share the toys with fans around the globe.

"Wow, our new toy collection is awesome! We created epic toys for our friends to play with," says Vlad, 8, as Niki, 5½, adds, "Our new toys are so cool!"

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